The Consumer Data Revolution in Asia Pacific

Learn from Asia Pacific consumers about how their attitudes to sharing data have changed and how they will prefer to engage with brands following the demise of thirdparty cookies.

Fundamental shifts in data sharing present a generational opportunity

Over the past decade, digital transactions have become the norm for consumer-facing businesses in the Asia Pacific (APAC) region, now being the default mode for most exchanges.

This shift towards digital transactions has catalysed the rise of third-party cookies, as businesses seek to collect data on user behaviour, enabling targeted advertising, personalisation, and improved customer insights.

This has presented a remarkable array of benefits for consumers, enhancing personalised experiences and tailored services. However, this data-driven revolution has simultaneously cultivated a growing sense of unease due to escalating privacy concerns.