Ethics Index 2024

This supplementary report is focussed on a suite of qualitative questions specifically relating to the Al Industry. It provides an in-depth analysis of how different groups responded and highlights key areas that effect the perceived ethical reputation of the Al industry.

Positive Overall: Most people have a favourable opinion about Al, with positive sentiment increasing with greater use.

Uncertainty: Nearly 40% of respondents are uncertain about Al.

Mixed Feelings: While many see Al’s utility, societal views on its development are somewhat divided, leaning slightly towards negativity.

Lack of Knowledge: The main reason for uncertainty is a lack of understanding about Al, presenting a significant opportunity for education.

Concerns: Misuse of Al and job replacement are major worries among the most apprehensive individuals.

Education: Enhancing knowledge about Al can significantly improve public sentiment.

Engagement: Active engagement with Al leads to more positive views.

Targeted Information: Delivering information on platforms where people seek content is crucial.

Low Engagement: Only 22% of respondents use Al regularly or daily, indicating a large potential for increased engagement.