Welcome to the 2024–25 edition of the Guardian Insights Report.
As Chief Safety Officer at Seeing Machines, I have the privilege of working at the intersection of science, technology, and human behaviour – an intersection where the stakes could not be higher – and the opportunity for positive impact greater. Every year, far too many lives are lost and injuries sustained on our roads due to crashes that can now be prevented, with driver fatigue and distraction remaining two of the most persistent and deadly risks.
These challenges are not confined to a single region; they are global issues, affecting every country and every fleet. This year’s report comes at a particularly important time for the transport industry. Regulators around the world are sharpening their focus on driver monitoring and safety technology, with Europe’s General Safety Regulation (GSR) and other emerging frameworks setting new standards for compliance and accountability. These measures reflect what the data continue to tell us: fatigue and distraction are complex and long-standing road safety issues and require evidence-based solutions.
Guardian has been designed to meet this challenge head-on. Underpinned by more than two decades of behavioural science research, Guardian has now recorded over 20 billion kilometres of naturalistic driving data, creating one of the world’s richest datasets on driver performance and risk. Combined with the tireless work of our analysts in the Guardian Centre, this gives us an unparalleled ability to understand risky driving events and help fleets intervene before tragedy strikes.
