For years, phishing emails served as the primary social engineering vector, and organizations became increasingly aware of these threats. However, by 2025, social engineering expanded beyond traditional email-based campaigns, adopting multi-platform, cross-channel, and highly targeted approaches that leverage phone calls, messaging applications, and real-time impersonation. At the same time, attackers have evolved how email and browser-based social engineering attacks are executed, shifting toward interaction-driven techniques such as ClickFix and its variants. These methods guide users through seemingly legitimate workflows designed to bypass security controls and inadvertently execute malware.
These approaches have resulted in millions of compromise attempts worldwide and contributed to several high-impact business breaches, resulting in significant financial losses for enterprises globally.
