The very nature of the sustainability conversation has changed.
For years, “sustainability” has been a separate dialogue, focused on ambitious and distant 2050 goals. Special teams or departments were established to study results and generate reports. It was a glossy, annual publication, a “side-of-desk” project, or something we pursued in addition to our core business. It was often discussed in terms of aspiration, not a pragmatic application.
Over the past few years we have seen, and participated in, a critical necessary shift. Sustainability has moved from isolation to integration. The most resilient and successful businesses have realized that those lofty, long-term goals are simply not realistic, or even achievable, without a clear, short-term plan.
In our industry, there has been a big realization that sustainability can be operational and cost efficient. It can improve supply chain resilience. And it is a key driver in attracting and retaining top talent.
