Episode 40 – Brand Jacking and use of fear, curiosity, and greed to make you click!

In this interview, Morry Morgan talks to Bill Rue, CTO of MailGuard, a cloud, web and email security firm that provides protection against cyber threats including malware, ransomware, spyware, phishing, and other malicious scams.

In particular, they discuss Brand Jacking and how it can affect both individuals and large organisations alike. They also talk about how the cyber criminals use emotion, such as fear, curiosity, and even greed, to attract clicks, which gains them access to your personal information.  The discuss includes strategies to protect your data, and Bill also recommends steps organisations can take to prevent damage to their own brand, due to fallout from annoyed or even hacked customers.