2025 Wasabi Global Cloud Storage Index

In late 2024, Wasabi commissioned primary market research to better understand cloud storage market trends and dynamics. This Executive Summary provides a high-level overview of the results that IT decision makers should care about and apply to their organization’s cloud storage strategy.

2025 marks the third consecutive year for the Wasabi Cloud Storage Index. This year, U.K.-based researcher Vanson Bourne surveyed 1,600 IT decision makers around the world. Respondents chosen to participate in the survey had to be involved in their organization’s cloud storage purchase process. Respondents were asked questions covering a range of topics, including their organization’s purchasing preferences for cloud storage, vendor satisfaction, key budgetary and usage challenges, billing segmentations and impact of various fee structures, expectations for data security and compliance, and how organizations are leveraging cloud object storage for active archiving use cases.

The findings from our survey data are designed to be representative of the public cloud storage market as a whole, and provide IT decision makers with reliable data points to help guide their strategic initiatives and understanding of market dynamics.