Fighting The Next Major Digital Threat: AI and Identity Fraud Protection Take Priority

It’s a challenging moment for those working in digital identity and security. Over half of organizations say they are ‘very concerned’ about today’s identity threats, and 48% say they are not effectively managing today’s security and identity risks. When only 52% of respondents say they could spot a deepfake of their company’s CEO, we need to start asking questions about our approach to digital identity — to protect both our customers and our businesses.

The timing matters. AI-powered cyber threats and identity attacks are about to explode, with over 40% of businesses saying they expect fraud to increase significantly next year. It’s why two-thirds of enterprises say they will invest much more next year on advanced protections. And they’re serious: on average they’re spending over $30M this year alone on combatting new AI-enabled identity attacks.

When only around 4 in 10 businesses have adopted advanced identity protection technologies, there is more to do. But additional investment is not going to be enough. We need a new way to think about — and respond to — the challenges around security and identity fraud.