Global technology leaders share their digital transformation progress and explore how to strengthen ongoing digital maturity.
Organisations today are operating in tense conditions. As they grapple with rising costs, economic uncertainty, geopolitical turmoil and a global talent crisis, they must defend their market share by strengthening customer loyalty and enhancing their offerings with innovative, market-leading products and services. To achieve these goals, proficient application of new and emerging technologies will likely be vital.
The good news is that KPMG’s latest global tech report finds a resilient, forwardlooking attitude among global technology professionals. Companies are enthusiastic about disruptive new tools and determined to further embrace ongoing digital transformation to enhance the customer experience.
The surge in tech investment and innovation seen during the COVID-19 pandemic has given organisations new confidence in the potential of technology to revitalise their businesses. In our 2020 global CIO research, 61 percent of respondents told us that the crisis increased the influence of technology leaders within businesses. Seven in 10 said it strengthened collaboration between the technology team and the wider business.
As seen in this year’s report, the digital evolution, accelerated by the pandemic, is fueling record-high confidence levels around digital-transformation capabilities. This raising of industry standards can help redefine digital leadership.
To explore how companies in Australia are looking to sustain this digital momentum in an uncertain economic landscape, we surveyed 83 executives in Australia and conducted a series of in-depth discussions with industry experts to uncover the technology strategies businesses are using to outsmart their competitors in a time of unprecedented market volatility.