Cybersecurity is entering uncharted waters. A rapidly shifting world order and threat environment — powered by recent, exponential leaps in technology — is putting cyber strategies to the test.
Organisations are confronting the new reality of a post-globalisation era, one that’s marked by fractured alliances, weakened global institutions, tariff shocks and disrupted supply chains. We’re witnessing unprecedented technology advances that are expanding the attack surface and introducing novel cyber threats, many of them state-sponsored.
All this uncertainty is forcing executives to reassess their capabilities, talent and technology. More fundamentally, it’s forcing them to revisit their cyber strategy, including where they operate and whom they do business with.
PwC’s 2026 Global Digital Trust Insights survey of 3,887 business and tech executives across 72 countries reveals how leaders are handling this era of uncertainty, where they’re falling short and what they might do differently to better meet the challenge.
