AI is the new shopping interface. AI models such as Gemini and ChatGPT are already helping consumers build shopping lists, visualise party themes, and create baskets, and will soon be able to recognise loyalty members and offer differentiated treatment.
The shift is happening faster than many retailers anticipated, and unlike past technology adoptions, this evolution is largely consumerdriven. Consumers are not waiting for retailers to adopt AI; they are adopting it themselves and expecting retailers to keep pace.
