State of Digital Trust 2022

Trust is the foundation of all relationships. It is especially critical now in the expanding digital world where multiple parties may never meet in person to share sensitive and private information needed to complete a transaction. Every interaction must reinforce that the organization cares about—and has instituted effective practices in—all areas of digital trust.

Trust must be clearly and repeatedly earned, communicated and supported. This creates a fertile environment to conduct business, which in turn reinforces innovation, economic expansion and ultimately the creation of value for all parties involved in the interactions.

Digital trust is a major driver when consumers and enterprises are deciding with whom they want to conduct business. They consider many key factors when determining the trustworthiness of an organization, and all are critical to establishing and upholding digital trust.

All of these elements need to be present to show that an organization is committed to creating a business environment where customers, partners and other stakeholders can be confident that their information is secure and that the company will act ethically and deliver on promises.

Integrating these factors as disparate elements has been shown to help organizations minimize risk. But the modern and future digital-dominant business environment requires a more all-encompassing approach. All of these aspects need to be interconnected in a comprehensive ecosystem of digital trust.

Even though it may take different shapes and forms for each enterprise, digital trust needs to be enshrined into the day-to-day practices of all organizational stakeholders in all industries. Everybody has an opportunity to make an impact.