The Cybersecurity Playbook for Partners in Asia Pacific and Japan

This report is the 2nd of two e-books focused on the managed security partner
(MSP) opportunity with cybersecurity in the Asia Pacific and Japan (APJ)
markets of Australia, India, Japan, Malaysia, Singapore and the Philippines.

The first e-book:

1. Provided an overview of cybersecurity structures and teams, reporting lines and responsibilities
2. Pinpointed the key messages MSPs need to communicate to boards and executive leadership teams
3. Identified the key strategic pain points mid-market businesses have with cybersecurity in their operations
4. Revealed the hidden cybersecurity symptom undermining effective
5. Highlighted the common mistakes MSPs make when selling to businesses.

Key observations for partners from the first e-book include:

1. MSPs are considered critical to businesses’ cybersecurity plans and operations
2. It’s not quite one-size fits all, but a few sizes do suit many – there are similarities in how companies structure their cybersecurity groups, assign leaders and executive oversight
3. Boards and executive leadership teams are seeking guidance on key areas of interest – lean into these and provide insights
4. Technology is less of a problem than culture, burnout and education.

This second report analyses July 2024 research data into the cybersecurity needs
of businesses in Australia, India, Japan, Malaysia, the Philippines and Singapore
including:

1. The key links between business goals and cybersecurity investment
2. Visibility into cybersecurity budgets and areas of partner opportunity
3. The partner opportunities (and business concerns) for AI augmented cyber solutions
4. What businesses want from their cybersecurity partners
5. A perspective from report sponsor, Sophos, on the issues and partner opportunities
6. Individual country data snapshots from the research.

We hope the data and commentary in this TRA Playbook supports your go-tomarket
activities and ongoing commercial success.