REPORTS

The Economics of Software Innovation

September 17, 2025

In this survey, “software innovation” was defined as “creating new or significantly enhancing existing software to introduce novel capabilities, improve efficiency, or solve problems in new ways.”

This study was conducted by The Harris Poll on behalf of GitLab from April 25, 2025, to May 19, 2025, among 2,786 executives. All respondents worked at the C-Suite level and had at least some decision-making authority over software at their companies.

This report focuses on insights from executives in Australia (n=259). Respondents represented industries like: Financial Services; Automotive; Embedded Systems; Manufacturing; Public Sector; Telecommunication.

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GitLab
GitLab is a web-based DevOps lifecycle tool that provides a Git-repository manager providing wiki, issue-tracking and continuous integration/continuous deployment pipeline features, using an open-source license, developed by GitLab Inc.

TOPICS

Software Innovation