The IPSOS AI Monitor 2024

There is no denying that the last 12 months have been huge for the technical advancement of generative AI. But how are people feeling about it?

In what is now the third edition of the Ipsos AI Monitor we find it a divide between people who are excited by the potential AI will offer and those who are slightly sceptical about our future with AI.

Those are in Asia are firmly in the former category, while Englishspeaking countries, including Australia and New Zealand, feel we perhaps need to approach AI will caution. On average in Asia Pacific, 62% say they are excited for products and services with use AI, with China (80%), Indonesia (76%), Thailand (76%), and South Korea (73%) where interest is greatest.

At the other end of the scale, people in Australia and New Zealand only 39% and 43% say the same. Both countries are more likely to feel trepidation about AI than excitement. Sixty-six per cent of New Zealanders say AI makes them nervous (only Ireland in our survey is more worried), while 64% of Australians say the same.