What AI needs to succeed

We all understand the transformative power of artificial intelligence (AI). The vast majority of enterprises already use it, with 99% of the 1,620 business leaders we surveyed for our 2025 Process Optimization Report saying theirorganizations deploy some form of AI. What’s more, 73% say their AI investments are delivering the expected ROI, so we seem to be off to a good start.

But most of today’s use cases are just scratching the surface of what AI can do. Using GenAI to make developers more productive for example, or create customer support chatbots is undeniably useful. But the ROI from these types of activities is unlikely to be game-changing.

The real ROI from AI will come when businesses apply it to what they do every second of the day, day in and day out. From paying, to collecting, to shipping: potentialAI use cases aren’t just expansive, they hold gamechanging promise. Right now, enterprise AI largely lacks the process understanding and business context it needs to be effective in these and other more strategic applications of AI. (Jump to page 19 to learn about