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WP Engine Generation Resilience Report 2021

September 21, 2021

Key Findings

Aussies survive 3 days without water but only 4 hours without internet: 44% of Australians are unable to go more than four hours without Internet access before becoming “uncomfortable”. Millennials are the most internet obsessed, with over a quarter (27%) saying they cannot go more than an hour without internet before becoming “uncomfortable”.

Young Aussies fear their online rep will impact their financial future: Two thirds of Gen Z (67%) fear their online actions (e.g. social media posts, past purchases) will affect future job offers. Over half of young Australians think their online rep will determine their dating options (Gen Z 53%; Millennials 52%), and whether they’ll be eligible for a loan to buy a car or a house in the next five years (Gen Z 60%; Millennials 51%).

COVID-19 kickstarts young Aussies’ careers: Younger generations are the most likely to think remote work has stunted their careers (Gen Z 50%; Millennials 39%). However, they’re taking back control over their careers, with 51% of Gen Z and 41% of Millennials intending to start their own business. Over half intend to launch their business online (Gen Z 55%; Millennials 62%). Gen Z focus industries are retail (25%), entertainment (22%), beauty and wellness (21%) and technology (12%). Millennials’ is technology at 20%.

Aussies make new friends online during COVID-19: 73% of Australians feel the Internet has made people more connected during the pandemic. This increases to 4 in 5 of Gen Z (83%). 63% of Gen Z believe their relationships (romantic, work and school) have suffered due to CO VID 19 while 74% of Baby Boomers said their relationships haven’t suffer at all. Over half of Gen Z (54%) made a new friend online during COVID 19.

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About the Provider

WP Engine
We’re a new breed of technology company at the intersection of software innovation and service. Our platform provides brands the solutions they need to create remarkable sites and apps on WordPress that drive their business forward faster. All this is driven by a set of core values that guides us every day.


Digital World, eCommerce, Generation Resilience, Internet