Zscaler ThreatLabz 2024 Phishing Report

May 27, 2024

In the current phishing landscape, attackers have unprecedented access to a wide range of convenient tools or “easy buttons,” such as phishing-as-a-service kits, automated phishing tools, and curated target lists. These threats constantly evolve and multiply, forcing enterprises to remain in a perpetual state of heightened vigilance as they defend against the ever-changing variations of phishing scams. Complicating matters further, the emergence of artificial intelligence (AI) has significantly amplified the art of deception, enabling attackers to execute more sophisticated and elusive attacks at an unprecedented scale and speed.

AI represents a paradigm shift in the realm of cybercrime, particularly for phishing scams. With the aid of generative AI, cybercriminals can rapidly construct highly convincing phishing campaigns that surpass previous benchmarks of complexity and effectiveness. By leveraging AI algorithms, threat actors can swiftly analyze vast datasets to tailor their attacks and easily replicate legitimate communications and websites with alarming precision. This level of sophistication allows phishers to deceive even the most aware users. The potential of AI in reshaping the cyberthreat landscape appears boundless as it continues to redefine what is possible in the world of cyberattacks.

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Zscaler is a global cloud-based information security company that provides Internet security, web security, firewalls, sandboxing, SSL inspection, antivirus, vulnerability management and granular control of user activity in cloud computing, mobile and Internet of things environments.


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