MYSEC.TV

Home   /   RESOURCES   /   MYSEC.TV   / Sales and Marketing for the IT Sector

Sales and Marketing for the IT Sector

Tech & Sec Weekly
SHARE:

IN THIS VIDEO

We speak with Abbie White, Chief Smarketer with Sales Redefined.

With over 15 years’ experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $500M in sales and specialising in the corporate IT sector.

Abbie’s superpower is being the marriage counsellor for sales and marketing in order to deliver an astronomical ROI. Leveraging this superpower, she’s achieved in excess of 2000% + ROI on lead generation campaigns for leading Tier 1 global corporations.

Abbie holds a BSc Honors in Business Management, Diploma in Positive
Psychology and is also a certified MSCEIT practitioner. The latter enables her
to complement here sales enablement with abilities-based, emotional intelligence testing.

For more information visit abbiewhite.com.au or salesredefined.com.au

#smarketing #salesandmarketing #salestips #marketingstrategy #mysecuritytv

OTHER VIDEOS IN THIS SERIES

sp12
November 17, 2025
We speak again with Jonathan Hung, Executive Director of the Office for Space Technology & Industry in Singapore, who outlines recent developments and future plans for OSTIn initiatives.Watch Now
mm32
November 13, 2025
Zoe Thompson, Head of Critical Infrastructure Protection at Thales Cyber Security, shares insights into how Thales is strengthening cybersecurity across Australia’s vital sectors — including energy, water, and telecommunications.Watch Now
mm23
November 13, 2025
Nick de Bont, Chief Security Officer at Thales, shares his perspective on safeguarding Australia and New Zealand’s critical infrastructure — from strategic defense sites to high-security manufacturing facilities.Watch Now
mm1
November 13, 2025
Mitchell Loughlin, Director of Risk and Resilience at Thales Cyber, explores the growing complexity of managing supply chain risks in today’s global environment.Watch Now